when you do create an Internet presence, it's so important to not just stop at the creation, and hope that the hit counter will keep climbing up there by itself. Successful Web site promotion takes strategy and planning.

There are several ways to promote your Web site - some of them obvious and others not-so. When you mention Web promotion, the first thing people are going to think of is the standard, cut-and-dry search engine or Web directory. Examples of these are Excite and Yahoo!. Unfortunately, the capabilities of search engines are limited, and without a bit more work than just submitting your site to be indexed, your chances of success are right next to zero. When thinking in terms of search engines, you've got to have some pre-development planning laid out as well, which we'll cover shortly. In addition to search engines, you've got to have some secondary methods of promoting your site, that will reach other audiences, that are not actively seeking a site via a search engine.

So, what are your options for site promotion?
Let's list a few of the most common, and uncommon methods:

» Search Engines & Directories
» Banner Exchanges
» E-mail & Newsgroup Trailers
» Newsgroup Postings
» Link Trades
» Non-Virtual Promotion